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Management Services
If there are two words that characterize the public golf business today, those
two words are "Quality" and "Competitiveness."
As public golf has enjoyed one of its greatest periods of expansion in the 1980's and
1990's, public golfers have raised their expectations. Twenty years ago it was rare to
find a public facility that was truly maintained and operated to high standards. In the
1990's, however, the creation of "upscale" public golf courses is the dominant
trend in golf development.
As a result, public golfers today expect the same level of customer service that they
experience when they visit private clubs or premium golf resorts. They expect first-rate
playing conditions and course maintenance, a trained, expert golf staff, great food served
in a golf club atmosphere, impeccable maintenance and housekeeping, and even private club
"extras" like USGA handicaps, lockers, and charge account privileges.
Meadowbrook is experienced in developing and managing public golf facilities
that meet or exceed the high expectations of today's golfer. Our philosophy
and approach to operations management can be summarized in these key points:
Owner Control
Meadowbrook's
management agreements do not reduce owner input or control in any way. The owner of the
golf facility, will approve business plans and budgets, and will make all major decisions
on policies and expenditures.
Focused Experience
Every
facet of the operation will be guided by senior personnel, with decades of experience in
all facets of golf club operations. Senior personnel will have daily contact with our golf
course management team, visit the facility regularly and maintain frequent communications
with the owner. Specialists in agronomy, marketing, food service, finance and all other
areas will be available as needed, all as part of Meadowbrook's standard services.
Attention to Detail
Meadowbrook
believes in using checklists, standard operating procedures, frequent inspections, and
continuous monitoring and supervision. Every aspect of the operation will be thoroughly
planned, budgeted and controlled.
Business Planning
When
Meadowbrook is retained, our senior personnel will work immediately with the owner to
prepare a comprehensive business plan and budget. These will be reviewed with the owner
every 90 days, in formal management review and business planning meetings. Business plans
will be updated as needed to ensure that we seize every opportunity to improve the
facility and the bottom line.
Accounting & Financial Controls
Meadowbrook's
system for monitoring, controlling and reporting financial results is as detailed and
thorough as any other company in the golf industry. Facility managers, corporate
supervisors and clients know on a daily basis how the facility is performing relative to
income projections and budgets. Financial operations are computerized and supported by
complete point-of-sale and inventory control systems. Daily, weekly and monthly financial
reports are provided to the owner on a timely basis.
Golf Course Maintenance
Through
International Golf Maintenance (IGM), Meadowbrook is the largest specialized golf course
maintenance company in the industry. Meadowbrook's on-site golf course superintendents are
supported by the industry' most advanced training program, and by a full-time regional
agronomist with experience in both warm and cool-season grasses. Written corporate
maintenance standards serve as the basic program guidelines at each course, with
modifications for local conditions. We have national buying contracts with major suppliers
and equipment vendors, and will utilize these to reduce capital and operating expenses for
the golf course. No company in the industry has more favorable pricing on equipment and
supplies.
Food & Beverage Management
To
support the food and beverage operations at the golf course, Meadowbrook will assign
corporate personnel with extensive management backgrounds in club, banquet and catering
operations. Meadowbrook uses only fresh meat, produce and vegetables, and enforces strict
standards for food preparation and service. If you visit any of the banquet facilities,
grills or snack bars at our clubs and golf courses, you will be impressed by the quality
of the food and the friendly service.
Pro Shop Merchandising
Meadowbrook's
merchandising program is customer-directed to respond to the market at each facility. At
our facilities, a well stocked, service-oriented and profitable pro shop is the rule, not
the exception. Through our participation in national buying groups and national accounts
with major vendors, we generate impressive margins on hard and soft goods.
Inventory Control
The
point-of-sale system we implement at each facility maintains and monitors inventory levels
(e.g., pro shop) on a daily basis. In addition, these inventory levels are verified by a
monthly physical count. We also institute an "open to buy" method to ensure that
inventory levels do not get out of line with respect to our merchandising and business
plans.
"Value"
Meadowbrook
is committed to the concept of "Value." We train our managers to
understand that Quality has to be directed by the expectations of our clients and
customers, and managed at all levels, from the overall market image of the facility to the
details of daily housekeeping.
Aggressive Marketing
Meadowbrook
develops written, detailed marketing plans and budgets with each of our facility owners,
and implements these plans aggressively as part of our management responsibilities.
Television commercials, web sites, outdoor billboards, newspapers and specialized golf
publications are included in the media strategy for every upscale public course managed by
Meadowbrook.
Point-Of-Sale System
Meadowbrook
utilizes a state of the art point-of-sale system at every golf course we operate. This
system enables our facilities to monitor and record all cash transactions, maintain an
accurate inventory and monitor all customer information. The system records all consumer
information into a database, providing an efficient means of communicating with clients,
booking tee-times and maintaining effective customer relations, including direct mailings
and customer surveys.
Pace of Play
Every
facility under Meadowbrook's management implements the "ready golf' concept. All of
the golf professionals, starters/marshals and pro shop staff at the golf course will be
trained on the benefits of this concept, as well as the importance of speed of play.
Customer Service
Meeting
customer expectations is the key to success at every golf facility managed by Meadowbrook.
Meadowbrook has a planned, organized approach to ensure that customer service is our
highest priority, and we back up this commitment by including our customer service
standards in our management agreements.
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